Building revenue engines for lean teams.
I design the strategy, build the assets, automate the workflows, and report the ROI—so small teams can outperform big-budget competitors.
- •11+ years as a Marketing Operations Manager in B2B membership and association environments.
- •Competed head-to-head with national brands like Apartments.com on a $0 ad budget using SEO, automation, and lifecycle campaigns.
- •Known for turning messy, manual processes into clean, trackable systems.
My edge: Translating messy manual work into measurable, automated revenue systems under constraint—blending operational discipline with modern AI tooling, used pragmatically.
Seven systems. One revenue engine.
These aren't random wins—they're pieces of a full-funnel revenue system. I built an acquisition engine with SEO, an automated lifecycle system to retain and upsell, a sales enablement layer that makes the value impossible to ignore, custom AI infrastructure to eliminate operational bottlenecks, a complete SaaS product from concept to deployment, a lead qualification engine that filters demand before sales engagement, and a production-ready AI content engine that generates hyper-local social media schedules. Together, they demonstrate end-to-end capability from strategy to execution.
Recent proof of adaptability: During my own job search, I identified a critical operational gap in managing applications across fragmented platforms. Rather than accept the inefficiency, I built and deployed JobHunt Pro—a production SaaS tool with AI-powered resume analysis, automated company research, and enterprise-grade security—in under 48 hours. This demonstrates my ability to execute under constraint and turn operational problems into scalable solutions.
Case Studies
Seven systems. One revenue engine. From acquisition to retention, sales enablement to operational efficiency.
Problem
Competing against giants like Apartments.com with zero ad budget.
Action
Focused on 'High-Intent' organic SEO, capturing users searching for specific terms like 'Best Apartments in Lubbock'.
Result
Achieved 62% organic search traffic share and ranked #1 for high-intent keywords.
Problem
Facing 40% staff turnover and operating as a solo marketer managing 150+ accounts with $0 ad spend, manual engagement was impossible.
Action
Built a behavioral automation system in MailChimp mirroring HubSpot logic with three steps: (1) Automated delivery of 'hidden value' (photography perks) to increase feature adoption by 200%, (2) Educational nurture sequences that drove organic upsells of 3D Tours without sales calls, (3) Automated surveys that caught 'at-risk' accounts early for intervention.
Result
Maintained dominant market share against national competitors (Apartments.com) with $0 ad spend while achieving industry-leading engagement metrics.
Problem
In a market dominated by national competitors, needed to prove that local reach was superior to justify premium pricing.
Action
Created a sales enablement deck visualizing our 'Organic SEO Monopoly' by listing specific high-intent keywords where we ranked #1 (e.g., 'Best Apartments in Lubbock'), proving to advertisers that we capture customers at the exact moment of decision.
Result
Standardized the sales narrative and served as the primary closing tool for increased new annual contracts, helping maintain high member retention and market dominance.
Problem
In a high-volume marketing environment, specialized tasks created significant bottlenecks: InDesign formatting errors from complex GREP code, mental fatigue from managing conflicting brand voices, and repetitive manual data cleaning for print production. Hiring developers was too slow and expensive; existing tools lacked the precision needed.
Action
Built three purpose-built web applications in under 24 hours using Google Gemini: (1) InDesign GREP-o-matic to eliminate formatting errors, (2) Multi-Persona Social Gen for instant brand voice switching, and (3) Directory Data Cleaner to automate print production prep. Deployed all three as React applications to Google Cloud Run at zero cost.
Result
Eliminated formatting errors, achieved 100% brand voice consistency across conflicting personas, and removed technical barriers for design teams. Deployed in under 24 hours at zero cost, demonstrating the ability to build operational solutions under constraint.
Problem
The modern job search is a data management nightmare. Candidates juggle hundreds of applications across disparate portals, struggle to customize resumes for every role, and lose track of critical details in messy spreadsheets. The process is manual, reactive, and prone to "application fatigue," where candidates apply blindly without strategy.
Action
I designed and built JobHunt Pro, a purpose-built CRM to operationalize the career search. Built an AI "Vibe Check" Engine that scores resumes against job descriptions in real-time, instantly identifying missing skill keywords and generating "Cover Letter Hooks" to personalize outreach. Integrated Automated Research Agents that scrape and summarize company intelligence (culture, recent news, products) to automate interview prep. Implemented Enterprise-Grade Security with "Security Shields" to prevent prompt injection attacks, ensuring the AI cannot be manipulated or "jailbroken" by malicious input. Designed a Mobile-First Architecture with a responsive interface that transforms from a desktop Kanban board to a mobile "Stage Accordion," allowing for full application management on the go.
Result
Deployed a secure, fully functional SaaS application that transforms job hunting from a manual slog into a strategic workflow. Reduced resume tailoring time by approximately 80% via the Vibe Check engine. Successfully stress-tested and blocked 100% of "Prompt Injection" attacks during QA. Achieved 100% feature parity between Desktop and Mobile views.
Problem
Residential service sales was bleeding time. Reps were driving to unqualified properties, building manual estimates, and negotiating against inconsistent pricing logic. The intake process invited tire-kickers, while high-intent leads weren't being filtered, scored, or routed intelligently. The result was wasted labor, margin erosion, and an unpredictable sales pipeline.
Action
Built a multi-step public wizard using visual sizing proxies to generate instant price ranges while enforcing pricing rules. Architected a real-time pricing engine combining base trip charges, service multipliers, size factors, and story height logic to standardize estimates. Developed a secured Admin Control Room where operators modify pricing, multipliers, and system behavior without touching code. Implemented a structured lead pipeline with statuses, bulk actions, CSV export, and Zapier webhooks to connect estimates directly into downstream CRM workflows. Deployed platform-level security including role-based access control, rate limiting, input sanitization, XSS protection, and a global kill-switch. But the real breakthrough came during development. I discovered a revolutionary hybrid workflow: Build rapidly in Base44 with visual development → Base44 auto-syncs to GitHub → Pull repository into Claude Code CLI → Request enterprise-grade improvements → Claude adds production-quality code → Push back to GitHub → Base44 syncs the hardened code. This workflow delivered enterprise-grade reliability at 1/10th the traditional cost.
Result
Deployed a live production MVP that converts a manual quoting process into an automated qualification system. The wizard self-filters low-intent prospects, enforces pricing consistency, and captures high-intent leads with structured data before sales engagement. Sales conversations now begin with pre-qualified customers, standardized pricing context, and automation-ready lead records. The workflow innovation was even more significant: Claude Code added 386 lines of comprehensive error handling across 5 critical files in just 1 hour for $0.50 in API tokens - work that would typically cost $400-800 in developer time. This includes network retry logic, graceful degradation when services fail, and user-friendly error messages that prevent lead loss.
Problem
Small businesses struggle to maintain a consistent social media presence due to time constraints and lack of creative direction. They need a system to not just generate generic text, but to create context-aware, locally relevant content with matching visuals, all automated.
Action
Designed and built a full-stack AI content engine using Next.js and Node.js. Integrated Google Gemini API for text generation and a separate image API. I focused on 'Production Hardening'—moving beyond local development to solve strict serverless runtime constraints. This involved refactoring crashing logic (Rate Limiters), resolving complex CORS conflicts between Middleware and API routes, and debugging strict environment variable configurations.
Result
A fully functional, live production app that generates week-long content schedules with one click. The AI successfully integrates hyper-local context (e.g., local coffee spots, seasonal tips) and operates with zero crashes in a strict serverless environment.
Writing & Thought Leadership
Translating complexity into clarity—SEO-driven content that ranks, educates, and drives action.
Systems I Build With
A comprehensive toolkit for building revenue engines under constraint—from strategy to execution.
Automation & CRM
Analytics & Revenue
Creative & Enablement
About Jamie
I am a Builder & Fixer disguised as a Marketing Operations leader. After 11 years in marketing operations—and a foundation in design—I've learned how to turn messy, manual processes into clean, scalable workflows that teams can trust. I'm at my best where strategy meets execution. I define the revenue plan, design the assets, automate the lifecycle, and measure the impact end-to-end. The result is simple: fewer moving parts, clearer attribution, and campaigns that run in hours instead of weeks. My work spans automation, CRM optimization, behavioral email, SEO, reporting, and creative production. But my real value is operational clarity. I make the system make sense—and then make it perform.
What I'm Looking For
I do my best work in a remote-friendly Marketing Operations or Revenue Operations role where I can:
- •Own the marketing tech stack and lifecycle programs.
- •Build or refine lead generation and nurture systems.
- •Partner with sales and leadership to connect campaigns to pipeline and revenue.
- •Help a lean team punch above its weight using automation, analytics, and clear storytelling.